05-11-2012 @ 20:53
The day program will focus primarily on the latest developments in the international music industry. Jon Cohen, founder of The Fader magazine and partner of Cornerstone, the New York-based creative marketing agency responsible for Grammy award nominated track 'Better Than I've Ever Been' featuring Kanye West, Nas, KRS-One, Rakim, DJ Premier and Rick Rubin celebrating the 25th anniversary of the Nike Air Force One and the Converse campaign single 'My Drive Thru' by The Strokes, Santigold, and Pharrell (closely affiliated to Cornerstone as well) will give an exclusive presentation on connecting brands with music effectively and credibly.
British DJ Elijah and founder of the Butterz label will discuss the rise and importance of the 'open source' record labels in London. David Adams (Soundcloud), Vincent Reinders (22tracks) and Femi Edmund Adeyemi (NTS Radio) will share some exclusive insight into their digital activities and leading press The Fader, XXL, The Guardian and the biggest UK youth broadcaster SBTV will sit down in a panel to discuss music and media.